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The coca-cola company (nasdaq: ko) is an american multinational beverage company, this marketing strategy traded out the company's iconic logo on 20- ounce bottles for 250 of the country's most popular names essentially the main slogan in the campaign, share a coke, is a great call-to-action phrase. Coca cola marketing strategy essays the coca-cola company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage.
Coca cola and its marketing strategies this action was made due to the health issues related with the soft drinks but unfortunately, the kerala high court backed this act .